The buying frequency is either monthly that is done by the families or in case of bachelors it is more than once in a month. Price is the most important factor which effects the buying behaviour of consumer, by which a consumer goes for the various segment of soap like premium, popular, sub-popular and carbolic which are basically decided by the cost factor and fat content in the soap. Moreover, value addition, a shift in the consumer preferences resulting in growing demand for organic products, increasing disposable incomes and premiumization of the product are other factors that have facilitated the market growth. This has significantly increased the global demand for toilet soap in the past several years.Īlso, the rural demand is growing due to which the soap companies are launching more soaps in the discount segment to target the lower socio-income strata of consumers.
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With an increase in pollution levels and changing lifestyles, consumers are compelled to use soaps specific to their needs to stay hygienic as well as to keep their skin healthy. The major factors that are currently driving the toilet soap market are growing population, increasing health awareness and rising levels of hygiene among consumers. The production of toilet soap has witnessed a significant growth during 2009-2016. The global toilet soap market reached a value of US$ 20 Billion in 2018 and is further expected to reach US$ 26 Billion by 2024. are also in added in soaps to target the specific needs of the consumers.Ĭurrently, toilet soaps are available in a number of varieties such as liquid soap, personal soap, medicated soap, guest soap, glycerine soap, transparent soap, beauty soap, etc. Perfumes, colours, antiseptics, disinfectants, special oil blends, skin-whitening agents, glycerine, etc.
It is mainly prepared from three ingredients – oils or fats, alkali (caustic soda or caustic potash) and water. Toilet soap refers to a soap which is designed for bathing or washing and maintaining the hygiene of the body. Toilet soap, once only an urban phenomenon has now penetrated practically all areas including remote rural areas. Profitable Business Opportunities in FMCG Sector